How to do On Page SEO for Website Step by Step?
What Exactly is On Page Search Engine Optimization (SEO)?
Search engine optimization is the step by step process of ensuring that the content and information on your website helps you get a high position on search engines, resulting in visitors being driven to your site via these search engines.
In search engine optimization, there are two sorts of factors:
- 1. On Page Optimization
- 2. Off Page Optimization
What is On Page SEO Optimization?
So, in terms of SEO, what exactly is on page optimization? On the SEO website, web pages are optimized to generate organic traffic and improve SERP ranks on the website (search engine results pages).
The HTML, internal links, meta data, and high-quality content and graphics on a website will all benefit from this (the meta title, meta description and the density of keywords). By integrating all of these elements of a site, you end up with a better spot thanks to on page SEO.
Improving On Page Optimization step by step, your web page’s rating will increase on search engines such as Yahoo, Google, and MSN. On-page characteristics are closely tied to the website’s content and structure.
“On page SEO is important for your website’s success. Follow the processes step by step below to make your website available to search engines. If your website has a high search engine rating, it indicates that you can be readily found and that a lot of traffic will be sent to your website.”
Common Mistakes in On Page SEO which leads to less benefits
Search engine optimization (SEO) may be a difficult procedure to master, especially if you are unfamiliar with the strategy. Many SEO beginners, as well as some pros, continue to make the same mistakes while attempting to apply SEO, making it more difficult for them to get the desired outcomes or benefits for their site’s page ranking.
Fortunately for you, even if you are a novice SEO, by just identifying and avoiding the mistakes they make, you may actually do better than those who make them. If you’re already familiar with the SEO process, studying these blunders won’t hinder your chances, but will instead help you enhance them.
Keywords that are incorrect or irrelevant
Many individuals try to attract visitors to their websites by using famous or common keywords, regardless of whether the keywords are relevant to the site. You might be able to increase traffic using this strategy, but because you’re not providing relevant material based on your keywords.
Individuals who come to your site will simply leave since you’re not providing what they’re searching for. You’re getting visitors from a market that isn’t even interested in your site or its content, therefore you’re wasting your time.
Avoid utilizing this strategy and instead concentrate on employing true relevant keywords to attract traffic of potential clients to your site, rather than merely meaningless web traffic.
Keywords are used excessively
Another common error individuals make when trying to optimize their website is overusing keywords or repeating them in the title, tags, and content. They assume that by stuffing their site’s content with their selected keywords, they would be able to fool search engines and, as a result, enhance their page ranking.
Regrettably, this is not always the case. Search engines will be able to determine if you are overusing terms, or “spamming,” and if this is the case, your site will pay the ultimate price by being removed from the search engine’s index, instead of getting benefits from on page search engine optimization your ranking will be ruined.
There is a lack of good or relevant content
You may feel that even if your site doesn’t have any excellent or relevant material, it will still be good enough to acquire and maintain the traffic that you can generate; however, this is not the case, since excellent and relevant material is what will keep visitors, or potential clients, on your site.
People will be drawn to your site by the keywords you choose, but it is the material on your site that they will be looking for, so make sure that whatever keywords you use will lead them to relevant online content on your site.
Take the time to develop strong, relevant content so that your site can compete with others that offer the same service. Remember that your site’s content is the only way to make it stand out from the crowd.
HTML mistakes are caused by incorrect HTML coding
Even if your site has excellent and relevant material, if it has a lot of HTML problems when users try to access it, chances are they will visit it far less. So, before submitting your site to search engine directories, double-check your HTML codes to avoid issues like poor page loading, browser incompatibilities, and low page ranking, follow these rules step by step.
Excessive use of graphics
Keep in mind that search engines are built to seek for text when indexing, evaluating, and inspecting websites, not visuals, thus constructing a graphics-rich site will not offer it an SEO advantage over other sites, but may fact have the opposite impact.
Because search engines aren’t designed to check for visuals, your site may be overlooked, resulting in a lower page ranking.
If you can avoid these SEO blunders, you’ll be able to outperform the competition.
Understanding SEO’s Benefits
If you follow the rules and standards, SEO may be highly useful to your internet business and website. There are a number of specialists available online that can provide you with short recommendations on how to build a long-term business. SEO is highly cost-effective, and you won’t have to spend as much time attempting to attract the clients you’ve always desired. Here are several benefits in terms of acquiring 100,000 consumers in a short time.
The usage of SEO may considerably increase your earning potential. Your website becomes more visible and accessible to a larger number of people from across the world, allowing you to swiftly recoup your investment. You’ll also be able to fast stabilize your finances.
Long-term positioning is another advantage, as you may stay at the top of search engine results as long as you correctly organize and optimize your website, as opposed to PPC, where the outlay and expenditures are unexpected and continuous.
By being visible and ranking high on search engines, you may increase your ability to generate more money. Because most search engine users only look at the first or second pages, you should utilize the correct tools and tactics to direct them to your site straight away.
Obtaining the Correct Visitors
Unlike random advertising, where you just target thousands of people online in the hopes that some of them would ultimately buy or be interested in your brand, SEO allows you to target specific people. This suggests you’re getting people who are really interested in your product, service, or subject. Writing quality articles and material and posting them on connected websites and online forums might help you improve your reputation, but always follow on page SEO step by step so to get an advantage.
Promotion camps last 24 hours a day and 7 consecutive days a week after any SEO method is started. At every time of day, you remain visible to your target market. Regardless of their location, anybody may view your site. You don’t pay folks or remain late only to check your buyers for working extra. Even when you are not online, SEO continues to work for you.
One of the most cost-effective methods to sell your product or service is through SEO. Ads and affiliates don’t have to cost as much. Simply update your site’s content, utilize the proper title and meta tags, and ensure that your material is distinctive and easy to read for your visitors.
Pages load faster as well, because optimized files are typically smaller. Overheads and demands of servers are reduced and download times are increased. When you use SEO, you boost your accessibility. Users have the opportunity to connect regardless of their existing circumstances.
Keeping Yourself Visible
When you utilize SEOs, you may expect a considerable increase in your brand’s visibility which gives you benefits. Search engines will be able to quickly navigate and crawl your sites as well.
Search engines must be able to access all of your pages, making it much easier for them to index and organize your site. You may also improve usability to let users experience more and enjoy their stay.
If you continue to improve your onsite navigation tools and provide crucial information that will appeal to your clients, you will be able to obtain more repeat purchases and visits.
On Page SEO Optimization Techniques to Improve Your Website’s Rankings
Although effective on page SEO is something you should strive for, it is not the way to achieve huge improvements in your search engine ranking! Many people assume that having your keyword density just perfect can help you climb the search engine rankings. That is a common misunderstanding. Off page SEO measures are what will help you get high results.
Benefits of Page Title for On Page SEO
First of all, pick a title page for your website. Only your primary keywords should be included in the page title. The less words you may use in the title, the weightier the keywords Google will put and the greater the ranking. There should be no extraneous words in your title, such as “and.” Assume you’re in the business of selling aquarium supplies.
The terms “aquarium supply” and “reef supply” will be used as keywords. Aquarium Supply | Reef Supply might be an excellent title for your website. Substitute ‘and’ and always combine your keyword to reduce the total amount of words in your title if feasible, with a signature character “|.”
Google will only notice all of your keywords when it looks at your title. Combining keywords to decrease the amount of words in the title is an excellent strategy to increase the potency of each term and to influence your ranking immediately.
Improve “h1” header tags for On Page SEO
Next, we’ll create one “h1” header element and use it to highlight our most significant term. The “h1” header element should be placed as high as feasible on the page. When Google scans a site, it looks at the text from the top left-hand corner to the bottom right-hand corner. As a result, it’s advisable to put your “h1” tag in the first position “Use the header tag in the top left or top/middle of your page.
A “h1” header element can be thought of as a title for any material you have on your page. The “h1” tag, for example “This lesson’s header tag would be aquarium supplies. These are the keywords we should start with. After having our 3 to 4 keyword list, we must head to Google to understand precisely how difficult it is to optimize the stated term. We must check out the competition.
Note: Use only single “h1” tag keyword in your article.
Importance of Header tags “h2” for On Page SEO
Create a “h2” header tag next. This might be considered a subheading for our website. The “h2” header tag should include your second most significant term. In the “h2” header element, you should insert your 2nd keyword.
Somewhere in top half your website should be inserted using the “h2” tag. For our example, a decent “h2” header tag would be: “h2″reef supply”h2” (It’s usually ideal to put your major keyword in “h1” tags and your secondary keyword in “h2” tags).
Note: Do not use “h2” tag keyword more than 10 times in your article.
Importance of Content for On Page SEO
After we’ve completed this, you’ll need to write the content for your website. When composing content, make sure your important keywords are appropriately distributed throughout the article, but don’t go overboard. As you write, try naturally specifying each keyword, but be sure to include keyword, depending on the size of your page, at least after 1 to 2 paragraphs use one keyword.
Make sure to include your primary keyword in the top left corner and the bottom right corner of your website. One smart approach to accomplish this is to include this in the website’s copyright information line.
Improve content with Italicizing, Bolding, and Underlining for On Page SEO
We should go over your material when we’ve completed writing it and bold, underline, or italicize some of the keywords. Just do this only once. If you go beyond this, you’ll end up hurting yourself more than helping yourself.
Importance of Including “alt” image tags correctly for On Page SEO
A text that appropriately represents a picture is known as alt text, alternative text, or alt attribute.
It’s included in your webpage’s <image> element. The alt text is not displayed if a page in the browser is visible, but when the picture cannot be loaded it becomes visible.
Screen readers and search engine crawlers both read the alt text value, which is used to ‘describe’ the picture to visually impaired people. The alt text is used by search engines to determine what a picture is about, therefore it is beneficial to SEO. Search engines uses alt text as an anchor text if you use a link in the alt text
Alt text example given below:
<img src=”/images/example.jpg” alt=”this one is the alt text”>
Important Factors to Improve On Page SEO Optimization Techniques
Importance of Title Tag for On Page SEO
The title tag is one of the most crucial SEO items after your current content on the page. It refers to a web page’s title or the major heading that appears in the SERP. Provide your preferred keywords in the title tag of each page on your website.
Keep this heading to 55-60 words (including spaces), include your keyword at the beginning, and include your brand name at the end. This is an area on a web page with the text on the top of the web browser window showing the website name. To establish a link in the search results, search engines employ title tags.
Benefits of Meta Tag Description for On Page SEO
A Meta Tag Description is an element of web page code that provides a simple description of the website. This should focus on the website as the description of the meta tags is of great importance in the ranking of the website.
A summary of your page and featured in the SERPs will be included in your meta description. A meta description is shown underneath the URL of the search engine result page and below the article title.
The contents of this website are mentioned, but most importantly it is designed to help separate your website from the results of SERP. Keep the description below 160 characters to ensure the whole description is included in the search results. Please include your keywords and keywords for the best results in your meta description.
Importance of Meta Tag Keywords for On Page SEO
Meta Tag Keywords serve the same purpose as meta tag descriptions in emphasizing the significance of a website.
Importance of Header tags for On Page SEO
Divide your text into sections and subsections, then label them for subsections, smaller subsections, and even smaller subsections using header tags, this will definitely give you more benefits if you do it in a proper way .
Header tag is used for both search engines and visitors. To break up your material and make it more readable for users, use header tags. To provide search engines more context for your website, you may also mention your major or related keywords.
It’s a great idea to incorporate your target keywords into the header of each web page, but make sure you accurately portray your website’s outstanding content.
Make sure your H1 tag is limited to one per page, and all subsequent headers are H2 tags with a maximum of ten and H3 tag a maximum of seven.
Benefits of Keyword Density for On Page SEO
The keyword density is a certain proportion of the keywords utilized on a website. For a decent page ranking, a keyword should be utilized from 2% to 6% on the Web page. This strategy is the backbone of optimization of search engines.
Importance of Alternative text images (Alt tags) for On Page SEO
SEO engines employ alt tags to determine the subject matter of your photos. Please include at all times an Alt Tag with a picture explanation. Alt tags, which provide additional information to multimedia such as images and movies, are beneficial. Because search engines can’t view multimedia, alt attributes are used to describe what it is.
Search engines scan pictures in the same manner that they crawl text. Some significant keywords can help search engines understand the core of your website, while specifically defining it. You may also get higher ranking on Google images by appropriately using alt text in your photos.
Writing an alt element in each picture ensures that your website conforms to WCAG (Web Content Accessibility Guidelines).
When developing alt text, keep the following in mind:
- Include your desired keyword alt text.
- Describe the image alt text in 8-10 words
Alt tags example – <img src=”image.jpg” alt=” write here image description“/>
Importance of Keywords for On Page SEO
Keyword optimization is an essential part of SEO today, however keywords are not as important as a few years ago. The focus has however moved to longer term words, better reflecting the search behaviors of today’s internet consumers.
Consider your target audience and the terms they’re searching for, and then tailor your website content to meet their needs. Excessive packing of keywords should be avoided. Search engines increasingly penalize keyword stuffing, and it’s simple to see when customers leave a website quickly because it doesn’t meet their needs.
Make sure your content is of excellent quality, includes the keywords you want to rank for, and is relevant to those who are looking for those keywords. This will result in more users accessing your website and remaining for longer periods of time, both of which are crucial on page ranking factors.
Long-tail keywords are getting increasingly prominent as voice search becomes a more feasible option. Long-tail keywords receive fewer monthly searches than wide keywords, but they are also less competitive. Long-tail keywords are typically easier to find out what people are looking for because they are more specific.
Long-tail keywords, which need three to four words, are frequently concentrated by smaller companies. In high-performing SEO efforts, short and long-tail keywords are employed, and the terms you choose to target will be chosen by your business and goals.
Benefits of URL Structure for On Page SEO
Keywords in links and URLs are a great way to improve your site’s SERP rankings and give visitors a better picture of what your pages are about. This is due to the fact that a keyword in URLs that is short but clear and descriptive will attract more traffic, resulting in an increase in the number of visitors to your site.
An ordered URL structure is critical for today’s marketers since it allows search engines to crawl your website page by page and allows visitors to navigate more easily.
For example, www.example.com/index.php?page=1 would not be as popular as www.example.com/how-to-write-a-blog.
Benefits and importance of Quality Content for On Page SEO
You must be careful not to display plagiarized materials on your website or blog. It should also be timely and straightforward to understand. This can help your website in a variety of ways. The higher the quality of your work, the more likely it is that it will be shared and valued by all visitors.
This can only be achieved if the keywords you use are linked to your content. The title, subheadings, descriptions, and other emphasized information should be separate from the core idea and should not divert from it. Also, make sure your website isn’t too big, as this can cause it to load slowly.
Keep in mind that visitors are waiting for a page to be loaded just in seconds. Websites that make users wait for them to load are usually labelled as no-go, and you don’t want this tag to appear on yours. You may also think of your website as a source of authority.
Search engines are constantly updating their algorithms, and if your content is badly written, plagiarized, or has misleading titles, it will not be properly rated. Misspellings are taken into account! As a result, ensure that your material is of the greatest quality: it must be original, engaging, and useful to your readers.
Furthermore, you should often update your site with new content so that search engines can see that you’re active online. This may be performed by creating new blog entries, landing sites, and other strategies that show Google that you care about your customers.
Fresh content pages should be added to your website or blog on a regular basis to show search engines that you are engaged online. This may be done by employing blog entries, landing pages, and other strategies that show Google is dedicated to its customers.
Additionally, it aids your on-site SEO by identifying and removing duplicate content. Duplicate content is bad for on-page SEO, so make sure to check and eliminate it on a regular basis on your website.
A minimum of 600 words should be included in your material. Although there is no exact method for deciding how many words a page should have, Google tends to prefer websites that have a lot of great material surrounding your chosen keywords. Use keywords in headers and paragraphs, and use pictures to break up your material to get an extra advantage.
Benefits and importance of Internal Linking for On Page SEO
The ability of a search engine to successfully crawl your site is determined by its structure. Internal links allow users to link to other sites inside the same domain, and search engines are also beneficial. When building internal links, make sure the anchor wording is appropriate. The hyperlinked clickable text is known as anchor text. Make sure that the keyword or phrase you pick is linked to the website you are linking to make your anchor text more effective.
Through on page SEO, you may write content and provide internal links in such a manner that your website or blog is readily accessible by visitors and search engine robots. Search engines may swiftly crawl through your website, grasp what your website is and use a powerful on-line SEO to trace the structure and content of your site. Include 1-3 relevant internal links in your page text as recommended practices.
Benefits and importance of Page Performance for On Page SEO
Besides the quality of your contents, the performance of your website is a prerequisite. If your website takes a long time to load or does not render properly on mobile devices, users may feel dissatisfied and leave without interacting, and your website will rank lower in SERPs.
Search engines may notice this behavior, which may subsequently be utilized as a page ranking factor. To improve page load speed, make sure your images are optimized and your website is responsive. Make your website load faster, and you’ll get a advantage of better ranking in search engine results.
Check your speed with PageSpeed Insights.
Benefits and importance of Images for On page SEO
Images are a sort of multimedia that helps with information understanding and skimming. Images are crucial for both SEO and user experience. To break up your text, you may utilize photographs. When uploading photos to your site, remember to compress them to get extra benefit.
Oversized multimedia may cause your page speed to slow down, impacting your rankings. Remember to include alt text since it will make your website more accessible and may help you rank higher in Google Images.
Benefits and importance of Mobile Friendliness of On Page SEO
Images are a sort of multimedia that helps with information understanding and skimming. Pictures of both SEO and users are vital. To break up your text, you may utilize photographs. When you post your photos to your website, remember to compress them.
Multimedia over-sized media might reduce your page speed and influence your results. Please bear in mind that this info is more visible to your website and can contribute to Google Images rankings.
Your website is characterized by its simplicity of use on mobile devices. A mobile website is crucial as more than 50% of Internet traffic is provided by mobile devices. If you can’t access your site on a smartphone or tablet, you’ll see a decline in your search rankings.
All search engines employ the mobility or responsiveness factor as a ranking factor. Therefore, if your website is not mobile compatible, then you will miss major advantages and money. It’s a vital need, especially if you want to properly identify your terms. When ranking your website, Google analyses mobile compatibility. The lower the rating, the worse the compatibility.
Benefits and importance of Broken Links for On page SEO
It might be one of the most important SEO errors on the site if your site has broken links! With the expansion of your site, you will need to update the resources. It’s not a major problem to have one or two broken links. You may rapidly resolve issue by properly configuring the 404 pages or sending users to an appropriate page on your website using 301 redirects.
However, if there are several broken links, it might be hazardous. There are various probable explanations for this, including the visitor seeing the 404 pages rather than the essential information. It results in a significant decrease in organic traffic. Furthermore, your website would be seen as of poor quality.
To know more about Off page SEO Click the link below
In this article I discussed step by step about the common mistakes and advantages about all the technical point of on page SEO like use of keywords, content, meta tags, meta description, alt tags, mobile compatibility and content etc. all these elements discussed are part of your website, you may work on them to improve your on page SEO! That being said, don’t forget to focus on your off page SEO as well. You can still make an effort even if you don’t have total control over such factors.
This guide will be updated when I discover new on page SEO tactics for improving website rankings in search engines. Please let me know if you believe I missed something important in my on page SEO checklist in the comments area.