How to Increase Website Traffic?
You have all set up your website, However, creating a stunning, easy-to-navigate website would not result in increase of more customers if no one can find it in the first page of search engines specially Google, but you are uncertain how traffic can be driven to your website?
You aren’t alone, don’t fret. With so much information available about increasing website traffic, it can be difficult to determine what will and will not work for your website.
What is Website traffic?
The number of visitors who visits your website is referred to as website traffic, by using Analytics tools you can analyze the number of page views and the number of unique page views increase on per day, week, and months.
Why website traffic is important?
In short, you can’t get conversions without visitors that’s why website traffic is still significant, but it’s getting less important as a stand-alone measure. In today’s world, all businesses form pin to pen must have a website. At least, potential clients will get to know the company better. However, it should be formatted in such a way that visitors can reach the channel and ultimately turn into customers.
Importantly, you waste your time online if you are not tracking the visitors to your website. When it comes to driving traffic to every website, forum, or other place, you need to know where its traffic is coming from in order to scale your efforts.
You can increase traffic on your website by numerous methods, but in this article, we will cover only proven approach.
1. Content is Boss, publish long content
Despite what some may say, for contents marketing effectiveness there is no shortcut. As a result, change the length and format of the content to cater to as many different types of readers as possible. You may create long content by combining all relevant short content for full effect.
It’s just about the content. You’ll have people coming back for more as long as you generate dynamic content on your website or blog. Furthermore, the better your content, the more your readers are involved. They will share your post on your behalf and increase website traffic.
2. Expired Content should be update on your website
Old content refreshes are beneficial, particularly if any of your content has expired. It is important to note that this does not imply re-creating your content; rather, it simply means refreshing it to bring it up to date if it isn’t already classic content. See how you refresh your pages with outdated content to increase your traffic and make the search engines such as Google more visible.
A simple trick, the post review section is an easy way to keep content new on your blogs. This encourages your users to leave feedback on your product website or blog, indicating to Google that there is daily traffic and new content on the site.
3. Submit Your Content to Aggregator Sites
Aggregators sites are platforms where the original content is not produced by itself for website content it collects content from various online websites and organises it in one convenient location. For example, content aggregation services gather news or blog postings from a multitude of websites and provide them to their viewers. News stories, images, social media pages, and videos can all be collected on these articles.
In general, these sites are set up to add content automatically via RSS feeds.
Through uploading your blog to various aggregator websites, you are promoting your post to thousands of users, and if it is genuinely decent, it will normally climb to the top, resulting in much more visibility and also increase site traffic.
Visitors are happy to see a variety of material in one location. And copyright owners are pleased to be able to present their content to an entirely different audience, while the aggregator website is polite and provides links to the original source.
Most of the blog aggregator websites specified below enable you to register an account before submitting your blog.
4. Write Guest Posts
Guest posts mean doing a guest post content instead of your own on someone else’s blog. Guest post can get a link back to your blog or website. An excellent way to build backlinks from a trustworthy site is to offer to allow you to publish your blog. Inquire with their teams on specific subjects and plan to post successful backlinks. It is important to deliver new posts rather than duplicating the previous ones.
This drives your blog traffic, offers a backlink and lets you improve and increase awareness of your brand.
5. Start Email Marketing
Many companies are so keen on using content marketing to draw potential customers so that they ignore conventional approaches. Email marketing can be an extremely effective strategy, regularly sending out emails and sharing exclusive offers via email is an excellent way to keep in contact with your customers and can also help you to drive traffic to the website.
Provide useful relevant information and links to posts on your website from where they can click on the link and read more about your blog posts, or you can create a particular offer page.
Just be careful not to send out a barrage of emails about any new product or post in your business, customers would be irritated by this and may unsubscribe your newsletter. A simply high-quality newsletter alert may increase your traffic. So always try to build an email list for your future business through a newsletter subscription.
6. Optimize for long tail keywords
In your keyword research study, though some short keywords can exist, particular attention must also be paid to the long-tail keyword options. Relevant keywords are long-tail than keywords for small-tail terms. As a result, they have lower search volume and, as a result, lesser competition to get in the top rank of search engines. This would help you attract more organic search traffic from a specific community of people to your pages.
Long-tail keywords more accurately describe user intent. Users have a specific agenda in mind by searching multi-word queries. They are more likely to stick around the post if they find a reliable resource that gives the solution and You’re more able to deliver the information they need.
Imp: When using voice search, people speak in the whole sentence. So, start exploring longer tail keywords to improve voice search and increase ranking in search engines.
7. Perform On-Page SEO
Good content and keyword research are not enough for your website or blog, on-page SEO will facilitate your website and rank higher in search engines and as long as your site ranks higher in Google it generates and boost your organic traffic to the site. On-page SEO of a website includes the page title, meta description, keyword density, alt text for images, internal links, SEO-friendly URLs, and many more. A meta description is an important part of on-page SEO as it appears just below the URL of your site in search results to increase the traffic.
8. Analyze Keyword Research
A keyword analysis is a method of analysing real search keywords that users use to find products and services on the internet. Keyword analysis aims to help companies improve their search results and get a better understanding of their audience.
Keyword analysis assists you in determining which search keywords your target clients use to discover information and developing content about them. Once you’ve compiled a list of keywords, you would like them to be included in your web pages to appear these pages in search engines.
Keyword Research is Important as search marketing relies deeply on keyword analysis. In the most basic context, keyword analysis is the best way to get a sense of what terminology web searchers are using to find the products. You won’t be able to implement search engine optimization (SEO) and increase the conversion rate until you have the experience.
Some of the keyword analysis research tools that will help you to analysing the keywords to better your research.
9. Use Internal Links
The number of sites that link to you is not the only consideration in your link profile; it can also affect the SEO’s internal link structure because it improves on-site navigation, increase your site time and improves domain authority.
The main objective of a blog is to engage the readers, Internal linking between your pages improves your website’s search engine reputation while also keeping your visitors engaged in reading more and opening more pages. Therefore, it is very useful to provide an internal link to other posts on the same site to increase their involvement.
10. Get high-quality backlinks
SEO can be further classified in two ways: on-page and off-page. On-page SEO of a site includes the page title, meta description, keyword density, alt text for images, internal links, SEO-friendly URLs, and many more, it refers to the optimizations you make on any of your web pages for search engines to realize what your content is about and display it to the right users at the right time. On-page SEO will facilitate and increase your website rank higher in search engines, it generates, increase, and boost your organic traffic to the site.
To increase or generate organic traffic to your WordPress blog or website, you need to be better in search engines. you must be an expert in your field to rank your blog higher in Google, yahoo and Bing search engines. One way of doing this is off-page optimization, it is the process that refers to building links made away from your site to boost your rankings in search engine results pages (SERPs). Backlinks from other websites are essential links to your site. The more high-quality links, comments, and tweets pointing back to your blog you will get more traffic, and your domain authority score will be higher.